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We are a family owned company that cares about you and your family, and are driven to design and create effective natural skincare products that help and nurture people to become beacons of brilliance. 

Matthew & Julene Cropp


Our Story

Meet Matthew and Julene, the owners of Cropps NZ and the creators of Bees Brilliance skincare.

Matthew was born with beekeeping in his veins. The fourth generation of honey makers, he grew up watching his father tend to the family beehives.

Whilst he had a successful career in aviation, a tramping trip to the Hollyford Track in Milford Sounds changed Matthew’s path. It was here he met his wife Julene, who shared Matthew’s passion for nature. It wasn’t long before the beautiful lands of Nelson called them home.

Matthew’s father had developed the world-famous Royal Nectar Bee Venom Mask. Knowing they had something special, Matthew and Julene launched themselves into learning more about honey-based skincare.

Living in a remote part of the world has allowed Matthew and Julene to dedicate themselves to gaining an expert knowledge of bees and honey production. They’ve researched the different compositions of honey and created a range that, when combined with the finest natural ingredients, works as hard as the bees in their hives.

Together, Matthew and Julene founded Cropps NZ Ltd in 2014. Today, they present to you the Bees Brilliance skincare range.

Our Craft

Here at Bee’s Brilliance, we have a long history and understanding of the land and its native inhabitants. Our products are about crafting together the absolute best our brilliant bees produce, with the absolute best flora our pure remote lands produce.

Our formulations are about the brilliance of natural ingredients that are the purest of gifts from nature, that don’t harm nature.

We craft our skincare products in our own newly established manufacturing facility in Brightwater, Nelson New Zealand. Because natural and quality are everything to us, we control every step of our skincare making process.

Our Backyard

The beautiful native lands that surround our family hives are also our own backyard where we have grown up. We have shared this land with our bees for over a century and we personally love to explore the remote bushland, rivers and mountains that surround us and the array of fauna and natural ingredients that cover it.

Like bees, we have grown to understand the demands on the land and so we are very careful to limit our footprint and demands on the land when we craft our products.

Our Family
For over 100 years and through four generations, beekeeping and bees have been are in our blood. From generation to generation a unique understanding of bees and the way they live has been passed down, an understanding of how to maintain, protect and enhance these insects and the amazing, natural ingredients they produce.

Today, our family owned businesses have over 5000 family beehives located amongst some of New Zealand’s most remote and beautiful lands. Matthew Cropp, a born and bred beekeeper devotes his time to formulating new skincare creations using the ingredients from these family beehives.

It was a business that was born out of his great, great grandmother’s fascination for bees and through the generations, our family have been pioneers for the development of beekeeping techniques and the understanding of the brilliant ingredients that bees gift us.

This fascination from over 100 years, has created an understanding of the importance of the bees and their health, a fibre of our approach that remains at the core of our business today.

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